Sanya heeds Shangri-La's "Race for Hope" campaign
Shangri-La Group officially kicked off a China-wide CSR (corporate social responsibility) initiative “Race for Hope” (RFH) as part of the Group’s environmental efforts to protect the planet. The “Race for Hope” campaign will bring together all 50 Shangri-La’s properties in Mainland China to join the social movement.
The “Race for Hope” campaign leverages China’s leading digital platform – Alipay’s Ant Forest programme – to engage its employees, guests and consumers to participate on this sustainability journey.
The Shangri-La Sanya Resort and Spa, Hainan held its “Race for Hope” campaign in Haitang Bay on November 15th, 2019.
The event kicked off at 8:30 a.m. in Sanya with a family-friendly two-kilometer race and a five-kilometer challenge race on Haitang Bay beach.
“Race for Hope” instills a sense of urgency to save the planet and it is also a competition for people to challenge themselves to change their behaviour and to convert a low carbon lifestyle into real tree planting. Shangri-La’s guests and Ant Forest’s users can easily support the “Race for Hope” initiative by taking part in a variety of eco-friendly activities, for example, walking, jogging and using public transport to earn carbon points and water Shangri-La’s online forest. All online participation will then turn into tangible results of real tree planting through Ant Forest and their NGO partners. As the first hospitality group to launch on China’s leading digital platform Alipay’s Ant Forest, “Race for Hope” aims to plant 5,000 trees in two years leading up to Shangri-La’s 50th anniversary celebration in 2021.
In addition to the Ant Forest online program, Shangri-La hotels in various cities have been rolling out events including family-friendly five-kilometer races, which started in late October. For more information and local race registration, guests can visit respective hotels’ WeChat channels.
About Ant Forest
Ant Forest is a green public welfare project on Alipay in China with 500 million active users. 122 million trees with over 1.4 million acres have been planted since its launch in 2016. The programme aims to encourage users to record their low-carbon footprint and turn virtual trees that they grow on the platform into real ones. In the process, users are contributing to tree-planting and vital moves in environmental protection.
About Shangri-La Group’s CSR & Sustainability
Shangri-La Group is committed to operating in an economically, socially and environmentally responsible manner while balancing the interests of diverse stakeholders. We strive to be a leader in corporate citizenship and sustainable development and our CSR initiatives are focused on five key areas namely environment & biodiversity, community engagement, sustainable supply chain, employee development and health & safety. The two CSR programmes at the hotel levels – Embrace & Sanctuary – are aimed at promoting education and the environment. Embrace, Shangri-La’s Care for People project, looks at the highest level of education and health support needed in under-privileged communities. Sanctuary, Shangri-La’s Care for Nature project, promotes the conservation and restoration of biodiversity. For more information, please visit the group’s CSR section on www.shangri-la.com.
Shangri-La’s Sanya Resort and Spa, Hainan
Tel: +86-898-8875 8888
WeChat ID: shangrilasanya
Address: 88 Haitang North Road, Haitang District, Sanya, Hainan Province, China 中国海南省三亚市海棠区海棠北路88号