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2016 First Sanya International MICE Sourcing Fair opens

Updated: 2016-09-04 14:01:18

The launch ceremony for the 2016 First Sanya International MICE Sourcing Fair was held at the Sanya Beauty Crown in the morning of September 1st. Nearly 200 representatives from Sanya’s conference and meeting industry attended the First International Island MICE Industry Sanya Forum on the first day.


Li jinsongNoor

The forum invited MICE heavyweights and experts to make presentations and conduct discussions on the resource integration, marketing, policies of Sanya’s MICE industry and experiences of other coastal MICE destination cities around the world.



The 2016 First Sanya International MICE Sourcing Fair on Day 2 will see purchasers from more than 100 MICE travel agencies, conference companies, PR agencies, and big companies from around the world. Nearly 100 star-rated hotels, over 10 scenic spots, and local MICE service providers from Sanya and the Greater Sanya Tourism Circle will attend the fair to seek business opportunities. The fair will be one of the largest MICE sourcing fairs in China.


The event is hosted by the Sanya Tourism Development Committee and co-hosted by MICE China, the Sanya Tourism Association, and HIMICE Convention and Exhibition Co., Ltd.


Schedule on Day 1:
09:30 Opening ceremony
09:35-09:45 Speech by Mr. Li Jinsong, Vice Mayor of Sanya
09:45-09:55 Speech by Director of Hainan Tourism Development Commission
09:55-10:30“The Power of Meetings,” Speech by Mr. Noor Ahmad Hamid, Asia Pacific Regional Director of ICCA (International Congress and Convention Association)
10:30-10:40 Mr. Noor Ahmad Hamid pinned ICCA badge on Mr. Fan Mu, Director of the Sanya Tourism Development Commission, officially designating Sanya as a member of the ICCA
10:40-10:55 Eight MICE experts signed on to become consultants of Sanya’s MICE industry
10:55-11:00 Speech by Mr. Ni Hui, CEO of Grand China MICE, a MICE service company under HNA Group and HNA Tourism
11:00-11:20 Yang Yuejian from Tourism Australia talked about efforts undertaken by the Australian government for MICE promotion in recent years
11:20-12:00 A brief discussion on Sanya’s MICE industry by Mr. Fan Mu, Noor Ahmad Hamid, Yang Yuejian, Zhang Li and Zhong Bing
14:00-16:30 Topic disccussion; Speeches by guests



Mr. Fan Mu, Director of the Sanya Tourism Development Commission, said Sanya will continue to seek to develop more corporate meetings and association meetings to help diversify Sanya’s tourism sector after joining ICCA and learn more from successful MICE destinations.


Sanya’s fine sandy beaches, sparkling water, lush tropical forests, and year-round sunshine, as well as its growing MICE capacities and first-class facilities have all helped the city become a favorite destination for award-winning business tourism events.


More than 120 star-rated hotels in the city are capable of hosting medium-to-large MICE events. Luxury hotel brands include AccorHotels Group, Antanara Hotels & Resorts & Spa, Club Med, Hilton Group, Hyatt Hotels & Resorts, InterContinental Hotels Group, Mandarin Oriental Hotel Group, Mangrove Tree Resorts, Marriott International, MGM Group and Shangri-La Hotels & Resorts.


Each star-rated hotel has extensive MICE facilities and resort activities, including ballrooms of various sizes for different meetings, booths for simultaneous interpretation, function rooms, mini cafes, billiard rooms, and other facilities. The total meeting area in Sanya’s star-rated hotels exceeds 200,000 square meters.


The International Conference and Exhibition Center at the Mangrove Tree Resort World Sanya Bay is equipped with a 5,800-square-meter pillar-less multi-functional ballroom, with a capacity to accommodate 7,000 people. In addition, there are large-scale exhibition venues such as today’s Sanya Beauty Crown Cultural Exhibition Center.


Many hotels and travel agencies in Sanya now have set up independent MICE departments to better serve meeting planners. At present, there are more than 20 professional companies engaged in meetings and conferences services in the city.


In the first half of 2016, Sanya hosted 2,219 meetings and conferences, including 2,046 small meetings (under 500 attendees), 138 medium-sized meetings (500 to 1,000 attendees), 28 large-scale conferences (1,000 to 2,000 attendees), and 7 very large-scale conferences (over 2,000 attendees). The meetings and conferences covered industries such as manufacturing, cosmetics, pharmaceutical, automotive, and social organizations. The total number of attendees and visitors reached 350,000.


According to the “2015 Attractiveness Index of MICE Destinations in China,” jointly released by MICE-Link and Baidu’s Big Data, Sanya was the 5th most popular MICE destination for enterprise purchasers, following Beijing, Shanghai, Chengdu, and Guangzhou. The attractiveness index of Sanya’s MICE resources ranked 12th among Chinese cities.


The host of the 2016 First Sanya International MICE Sourcing Fair is a landmark event which shows that Sanya has become a competitive MICE destination on the international stage.



Names of the 8 signed Sanya MICE consultants:

1. Chen Wei, President & CEO of China Smart MICE Group
中智国际商展集团董事长、总裁 陈伟
2. Fang Jiqin, Vice President & CEO of the Tourism Management Department of MICE Ctrip
携程商务会展奖励旅游管理事业部副总裁、CEO 方继勤
3.Guo Junhua, CEO of Bravo Links Integrated Marketing Co., Ltd.
中青博联整合营销顾问股份有限公司总裁 郭俊华
4. Jiang Wei, Assistant to CEO and Senior Deputy Manager of Huayuan International Travel Co., Ltd.
华远国际旅游有限公司华远会展总裁助理、高级副总经理 蒋伟
5. Ni Hui, CEO of Grand China MICE Holdings Co., Ltd.
大新华会展控股有限公司CEO 倪辉
6. Zhang Li, President of UEvent Integrated Marketing & Consulting Co., Ltd.
众信博睿整合营销咨询股份有限公司总裁 张莉
7. Zhang Shijing, Vice President of CTS Mice Service Co., Ltd.
中旅国际会议展览有限公司副总裁 张士京
8. Zhou Weihong, Deputy Manager of Shanghai Spring International Travel Service Co., Ltd. (Spring MICE)


Schedule for the remaining 3 days

Day 2: September 2nd
- 2016 First Sanya International MICE Sourcing Fair
Venue: Wanda Vista Resort Sanya
Address: 2 Haitang North Road, Haitang Bay, Sanya / 三亚市海棠区海棠北路2号
Admission: Free
Contact person: Mr. Zhu Yuetang
Contact number: 15501870918



Day 3: September 3rd
Inspection tours (by invitation only)
- Yanoda Rainforest
- Binglanggu Valley
- Sanya International Duty-free Complex in Haitang Bay
- Pearl River Nantian Hotspring Resort
- Sanya Romance Park



Day 4: September 4th
Inspection tours (by invitation only)
- Yalong Bay Golf Range
- Sailing
- Scuba diving
- Nanshan Buddha Cultural Tourism Zone