2017 Sanya Int’l MICE Sourcing Fair & 2nd Int’l Island (Sanya) MICE Forum concluded
The 2017 Sanya International MICE Sourcing Fair and 2nd International Island (Sanya) MICE Forum kicked off on August 24th in Sanya, a tropical seaside tourist city on China’s Hainan Island. This year’s event was hosted by the Sanya government, organized by the Sanya Tourism Development Commission, and co-organized by the Sanya Tourism Association and MICE China Magazine.
More than 130 purchasers from MICE travel agencies, conference companies, PR agencies, and big companies from home and abroad were invited to attend this year’s event, and nearly 100 local MICE source and service providers from MICE companies, exhibition companies, star-rated hotels, and scenic spots in Sanya attended the fair to seek business opportunities.
Compared with last year’s event, 30 more international purchasers were invited to attend this year’s event, and well-known MICE media players including Meetings and Conventions and MICE China were included in this year’s media portfolio. The organizing committee is aiming to transform the event into the largest and most internationalized MICE event covering the most industries in the South China region.
Present at the launch ceremony were Mr. He Shigang, Vice Mayor of Sanya; Ms. Zhang Ye, Researcher at the Department of the Domestic Market and the MICE Industry at the Hainan Provincial Tourism Development Commission; Mr. Zheng Conghui, Deputy Director of the Sanya Tourism Development Commission; and representatives from the tourism authorities of cities and counties in the Greater Sanya Tourism Circle. Those leading attendees had the honor of officially launching this year’s event.
During a speech made at the launch ceremony, Mr. He Shigang, Vice Mayor of Sanya, said that the International Island (Sanya) MICE Forum will not only help Sanya’s MICE industry develop its talent pool and attract investment; it will also provide study and exchange opportunities for MICE travel practitioners in Sanya. “The Sanya government is giving great support to the development of the MICE industry. It is pushing forward the standardization process of tourism operations and services in scenic spots, hotels, airports, and public facilities, and encouraging companies to develop and introduce more personalized and creative service forms and platforms.”
“Hainan has made great strides in recent years in developing and perfecting different kinds of MICE travel products. A MICE travel products system has been gradually established, featuring seaside vacations, water sports activities, entertainment, yachting and cruises, rainforest tourism, countryside travel, Li and Miao ethnic minority and culture tours, offshore duty-free shopping, cultural festivals, low-altitude sightseeing, golfing, local Hainanese food, and more,” said Ms. Zhang Ye, Researcher at the Department of the Domestic Market and the MICE Industry at the Hainan Provincial Tourism Development Commission.
2nd International Island (Sanya) MICE Forum
Five MICE professionals conducted discussions during the forum on how to help Hainan become an even more popular destination for MICE travel.
The 2nd International Island (Sanya) MICE Forum was held at the Grand Hyatt Sanya Haitang Bay Resort on August 24th. This year’s MICE forum featured more topics and an even more impressive line-up of speakers than last year’s event. Hosted by Zhong Bing, the publisher of MICE China magazine, five MICE professionals conducted discussions during the forum on how to help Hainan become an even more popular destination for MICE travel. They were Mr. Zheng Conghui, Deputy Director of the Sanya Tourism Development Commission; Ms. Zhang Cong, General Manager of MCI Group Shanghai Pte Ltd.; Ms. Liu Ping, Managing Director of China Star Ltd.; Zhou Honghui, Vice General Manager of CMS; and Li Liang, General Manager of The Westin Sanya Haitang Bay.
It is also worth mentioning that this year, 7 MICE experts have been hired to work as consultants for Sanya’s MICE travel industry. Those consultants will use their expertise to help create more development opportunities for Sanya’s MICE travel industry and to help expand Sanya’s MICE business.
2017 Sanya International MICE Sourcing Fair
The 2017 Second Sanya International MICE Sourcing Fair was held at the Mangrove Tree Luxury Resort Haitang Bay on August 25th.
The sourcing fair was attended by more than 130 purchasers from home and abroad, including over 30 international purchasers from Poland, Malaysia, Singapore, Japan, France, Hong Kong, and Taiwan, and 100 domestic purchasers from Beijing, Shanghai, Guangzhou, and Shenzhen.
As of 3:30 p.m. when the closing gong rang at the end of the sourcing fair, a total transaction amount of RMB 428.6 million had been reached between purchasers and Sanya MICE source and service providers, an increase of more than RMB 100 million over last year’s fair.
Among the transactions, 16 enterprises reached an intentional transaction amount of over RMB 8 million. The highest intentional transaction amount was RMB 65 million.
Mr. Zheng Conghui, Deputy Director of the Sanya Tourism Development Commission, said during an interview that due to the rapid development of Sanya’s MICE industry in recent years, MICE travel has become one of the three major pillars for Sanya’s tourism industry, along with family travel and wedding tourism.
Sanya MICE inspection tour
On August 26th, an inspection tour on Sanya’s MICE sources and services was organized by the Sanya Tourism Development Commission. The inspection tour group, consisting of domestic and overseas purchasers, visited luxury hotels in Haitang Bay and their extensive MICE facilitis and services. After that, the inspection tour group visited Binglanggu Valley, Sanya Romance Park, Wuzhizhou Island and Sanya International Duty-free Complex. They were all impressed by the development of Sanya’s MICE industry and the resources and services it has to offer.
Sanya’s MICE industry enjoyed a buoyant year in 2016. Incomplete statistics showed that the city hosted 139 large-scale conferences and meetings of 1,000 attendees or above, representing a 190 percent year-on-year increase.
Sanya offers ever growing MICE capacities, first-class facilities, and resort activities. The city currently has more than 60 internationally acclaimed hotel chains spread throughout Yalong Bay, Sanya Bay, Dadonghai, and Haitang Bay, and many other brands are still coming to Sanya, providing more than 18,000 guest rooms and a total meeting area of over 90,000 square meters. Each hotel has extensive MICE facilities and resort activities, including ballrooms of various sizes for different meetings.
About Sanya International MICE Sourcing Fair & International Island (Sanya) MICE Forum
Initiated in 2016 and held every year in the 3rd quarter, the Sanya International MICE Sourcing Fair and International Island (Sanya) MICE Forum has become one of the largest MICE sourcing fairs in China. It serves as an exchange and cooperation platform between local MICE source and service providers in Sanya and MICE purchasers from home and abroad. The 2016 event resulted in the signing of fifty major transactions, with total transactions of RMB 319 million. According to incomplete statistics, Sanya successfully hosted 139 large-scale meetings and conferences (1,000 attendees or above) in 2016.
SOURCE: Sanya Tourism Development Commission