2017 Sanya Int’l MICE Sourcing Fair & Int’l Island Forum opened
On August 24th, the 2017 Sanya International MICE Sourcing Fair and 2nd International Island (Sanya) MICE Forum kicked off at the Grand Hyatt Sanya Haitang Bay Resort and Spa. This year’s event, which will last till August 26th, is being hosted by the Sanya government, organized by the Sanya Tourism Development Commission, and co-organized by the Sanya Tourism Association and MICE China Magazine.
More than 140 purchasers from MICE travel agencies, conference companies, PR agencies, and big companies from home and abroad were invited to attend this year’s event, and nearly 100 local MICE source and service providers from MICE companies, exhibition companies, star-rated hotels, and scenic spots in Sanya are attending the fair to seek business opportunities.
It is worth mentioning that compared with last year’s event, 30 more international purchasers have been invited to attend this year’s event, and well-known MICE media players including Meetings and Conventions and MICE China are included in this year’s media portfolio. The organizing committee is aiming to transform the event into the largest and most internationalized MICE event covering the most industries in the South China region.
Present at the launch ceremony were Mr. He Shigang, Vice Mayor of Sanya; Ms. Zhang Ye, Researcher at the Department of the Domestic Market and the MICE Industry at the Hainan Provincial Tourism Development Commission; Mr. Zheng Conghui, Deputy Director of the Sanya Tourism Development Commission; and representatives from the tourism authorities of cities and counties in the Greater Sanya Tourism Circle. Those leading attendees had the honor of officially launching this year’s event.
During a speech made at the launch ceremony, Mr. He Shigang, Vice Mayor of Sanya, said that the International Island (Sanya) MICE Forum will not only help Sanya’s MICE industry develop its talent pool and attract investment; it will also provide study and exchange opportunities for MICE travel practitioners in Sanya. “The Sanya government is giving great support to the development of the MICE industry. It is pushing forward the standardization process of tourism operations and services in scenic spots, hotels, airports, and public facilities, and encouraging companies to develop and introduce more personalized and creative service forms and platforms.”
“Hainan has made great strides in recent years in developing and perfecting different kinds of MICE travel products. A MICE travel products system has been gradually established, featuring seaside vacations, water sports activities, entertainment, yachting and cruises, rainforest tourism, countryside travel, Li and Miao ethnic minority and culture tours, offshore duty-free shopping, cultural festivals, low-altitude sightseeing, golfing, local Hainanese food, and more,” said Ms. Zhang Ye, Researcher at the Department of the Domestic Market and the MICE Industry at the Hainan Provincial Tourism Development Commission.
The 2nd International Island (Sanya) MICE Forum was held on August 24th. This year’s MICE forum featured more topics and an even more impressive line-up of speakers than last year’s event. Hosted by Zhong Bing, the publisher of MICE China magazine, five guests conducted discussions during the forum on how to help Hainan become an even more popular destination for MICE travel. They were Mr. Zheng Conghui, Deputy Director of the Sanya Tourism Development Commission; Ms. Zhang Cong, General Manager of MCI Group Shanghai Pte Ltd.; Ms. Liu Ping, Managing Director of China Star Ltd.; Zhou Honghui, Vice General Manager of CMS; and Li Liang, General Manager of The Westin Sanya Haitang Bay.
It is also worth mentioning that this year, 7 MICE experts have been hired to work as consultants for Sanya’s MICE travel industry. Those consultants will use their expertise to help create more development opportunities for Sanya’s MICE travel industry and to help expand Sanya’s MICE business.
About the Sanya International MICE Sourcing Fair and the International Island (Sanya) MICE Forum
Initiated in 2016 and held every year in the 3rd quarter, the Sanya International MICE Sourcing Fair and International Island (Sanya) MICE Forum has become one of the largest MICE sourcing fairs in China. It serves as an exchange and cooperation platform between local MICE source and service providers in Sanya and MICE purchasers from home and abroad. The 2016 event resulted in the signing of fifty major transactions, with total transactions of RMB 319 million. According to incomplete statistics, Sanya successfully hosted 139 large-scale meetings and conferences (1,000 attendees or above) in 2016.
- Opening Ceremony & International Island (Sanya) MICE Forum
Venue: Grand Hyatt Sanya Haitang Bay Resort & Spa 三亚海棠湾君悦酒店
- Sanya International MICE Sourcing Fair
Venue: Mangrove Tree Luxury Resort Haitang Bay 三亚海棠湾红树林度假酒店
- Inspection tours