RMB 319m in deals inked on day 2 of 2016 First Sanya Int'l MICE Sourcing Fair
The 2016 First Sanya International MICE Sourcing Fair was held at the Wanda Vista Resort Sanya on September 2nd. Fifty transactions were inked at the fair, with total transaction amount reaching RMB 319 million.
During the fair, star-rated hotels, scenic spots, and MICE suppliers from Sanya met with buyers face-to-face in one-on-one business meetings, allowing buyers to get comprehensive information on sellers’ tourism resources and to establish new business relationships.
The 2016 First Sanya International MICE Sourcing Fair is divided into four zones. Local MICE service suppliers change to a different zone after the conclusion of each trading round. According to statistics, 12 deals worth RMB 57 million were inked during the first round, 14 deals worth RMB 63.5 million were made in the second round, and 24 deals worth RMB 198.5 million were sealed in the third round of trading.
“We specialize in international cultural exchange and we’d like to introduce more good resources to Sanya. We will host the 2016 First Health and Tourism Service Trade Expo in Sanya from November 9th to 28th,” said Mr. Han Longpeng, president of the Hong Kong Cultural Performing Arts Group. He believes that Sanya has fully geared up for hosting such kinds of international conferences and events.
“We are focusing on the high-end MICE market. As an international tourist city, Sanya is a suitable place for us to promote MICE events,” said Chen Songzhen, General Manager of Shanghai SitsMice Co., Ltd. He added that the local government is attaching great importance to MICE tourism, especially the launch of this event. The local government has introduced incentives and reward policies that will provide a strong boost to the development of MICE tourism in the region.
The 2016 First Sanya International MICE Sourcing Fair was attended by purchasers from more than 120 MICE-related travel agencies, conference companies, PR agencies, and big companies from around the world seeking business opportunities with sellers from over 200 four- and five-star hotels, over 10 scenic spots, and local MICE service companies from Sanya as well as the Greater Sanya Tourism Circle.