RMB 428.6 million in deals secured at 2017 Sanya Int’l MICE Sourcing Fair
Following the 2nd International Island (Sanya) MICE Forum, which was held at the Grand Hyatt Sanya Haitang Bay Resort and Spa on August 24th, the 2017 Second Sanya International MICE Sourcing Fair was held at the Mangrove Tree Luxury Resort Haitang Bay on August 25th.
The sourcing fair was attended by more than 130 purchasers from home and abroad, including over 30 international and regional purchasers from Poland, Malaysia, Singapore, Japan, France, Hong Kong, and Taiwan, and 100 domestic purchasers from Beijing, Shanghai, Guangzhou, and Shenzhen.
As of 3:30 p.m. when the closing gong rang at the end of the sourcing fair, a total transaction amount of RMB 428.6 million had been reached between purchasers and Sanya MICE source and service providers, an increase of more than RMB 100 million over last year’s fair.
Among the transactions, 16 enterprises reached an intentional transaction amount of over RMB 8 million. The highest intentional transaction amount was RMB 65 million.
Mr. Zheng Conghui, Deputy Director of the Sanya Tourism Development Commission, said during an interview that due to the rapid development of Sanya’s MICE industry in recent years, MICE travel has become one of the three major pillars for Sanya’s tourism industry, along with family travel and wedding tourism.
Sanya’s MICE industry enjoyed a buoyant year in 2016. Incomplete statistics showed that the city hosted 139 large-scale conferences and meetings of 1,000 attendees or above, representing a 190 percent year-on-year increase.
Sanya offers ever growing MICE capacities, first-class facilities, and resort activities. The city currently has more than 60 internationally acclaimed hotel chains spread throughout Yalong Bay, Sanya Bay, Dadonghai, and Haitang Bay, and many other brands are still coming to Sanya, providing more than 18,000 guest rooms and a total meeting area of over 90,000 square meters. Each hotel has extensive MICE facilities and resort activities, including ballrooms of various sizes for different meetings.