'Sanya Splash Pool Party' - Sanya targets expats in Shanghai and Beijing
Following Sanya’s continued efforts to promote the recognition and reputation of its tourism brand in overseas markets, the tropical seaside tourist destination has taken the first step to promote itself among expat communities in China.
On July 1st and 2nd, 2017, two Sanya tourism promotional events were held in Shanghai and Beijing respectively. The events were hosted by the Sanya Tourism Development Commission.
‘Sanya Splash Pool Party’ in Shanghai
The event in Shanghai was held at the JW Marriott Hotel Shanghai on July 1st, 2017.
The stylish rooftop “Sanya Splash Pool Party” featured a variety of Hainan elements such as coconuts, mangoes, music from Hainan’s ethnic minorities, bamboo dances, and nose flute performances.
Mr. Zheng Conghui, Deputy Director of the Sanya Tourism Development Commission, gave an overview in English of Sanya’s rich tourism resources. He welcomed Shanghai expats and their families to visit and spend their holidays in Sanya. The average flight time from Shanghai to Sanya is about three hours.
Liang Xinghua, Marketing Director of the Beijing Himice Conference & Exhibition Co., Ltd. gave a brief introduction to Sanya’s MICE industry, and David Xu, Chairman of the Sanya Wedding Tourism Association, highlighted Sanya as a popular wedding and honeymoon destination.
The promotional event concluded with an energetic bikini dance performance.
‘Sanya Splash Pool Party’ in Beijing
The ‘Sanya Splashi Pool Party’ event in Beijing was held at the Emperor Beijing Qianmen Hotel on July 2nd, 2017.
Hundreds of expats who are working and living in Shanghai and Beijing were attracted to these two promotional events. The Sanya Tourism Development Commission will continue its efforts to promote Sanya as a tropical seaside tourist destination on the international market.