China's ministries promote Hainan, meeting with world top groups
On February 2nd, 2018, the Ministry of Foreign Affairs (MFA) held an event promoting Hainan Province to the world at its “Blue Hall” on the 3rd floor of the South Building of the Ministry of Foreign Affairs. The event was themed “China In the New Era: Beautiful New Hainan, Shared New Opportunities.”
Co-organized by the Ministry of Foreign Affairs and the People’s Government of Hainan Province, the event celebrated the 30th anniversary of Hainan becoming a province, and Hainan’s special place as China’s largest Special Economic Zone. The event highlighted Hainan’s economy, tourism, and environment.
More than 500 people, including 240 diplomatic envoys and representatives in China from over 160 countries and international organizations, representatives from industrial and commercial sectors, and more than 120 Chinese and foreign journalists were present at the event.
Mr. Wang Yi, Minister of Foreign Affairs, addressed the audience. Mr. Liu Cigui, Party Secretary of Hainan Province, and Mr. Shen Xiaoming, Governor of the People’s Government of Hainan, also spoke. Representatives from Diplomatic Corps also delivered speeches.
The Ministry of Foreign Affairs kicked off the promotional campaign for Chinese provinces on March 2nd, 2016, and has achieved remarkable results over the past two years. This event was the first promotional event held by the Ministry of Foreign Affairs in 2018 to present Hainan Province. The province is China’s only international island destination, and attracts tens of millions of travelers from around the world annually.
A portfolio was presented at the event. The portfolio demonstrated Hainan’s latest developments as the country’s special economic zone and as a rising international tourism island. Hainan, an open and international island destination, also highlighted its natural environment, which is vital to the quality of the vacation and tourism experience in the region.
The event also included a display featuring Hainan’s intangible cultural heritage and a variety of special handicrafts. An Island and Recreation Zone was set up at the event to give attendees a deeper understanding and appreciation of Hainan.
Currently, Hainan is exploring opportunities to further expand its portfolio of tourism products and improve its tourism landscape, while working to strengthen environmental protection as well as to enhance the province’s urban infrastructure and the quality of its services. The aim is to transform the island province into a top travel destination that offers all the amenities found in the world’s well-travelled tropical paradises.