Sanya eyes Northern European market, holds promotional meeting in Denmark
Following the tourism promotion campaign at the ITB Berlin 2018 , the Hainan tourism delegation headed to Copenhagen in Denmark to continue its tourism promotion tour. The event was expected to encourage more travellers from Denmark and the countries of Northern Europe to choose Sanya as a travel destination and facilitate the launch of new direct flights between Hainan and Northern Europe.
The delegation hosted a promotional meeting targeting key tourism providers and media outlets in Denmark, with nearly 50 travel industry executives and journalists in attendance. Chen Yibo, Deputy Inspector of the Hainan Tourism Development Commission, Li Wujun, Vice Secretary of the Sanya Municipal People’s and Pang Yongda, Director of the Marketing Department of the Sanya Tourism Development Commission respectively introduced the tourism market of Hainan and Sanya to all the attendees.
Ms. Eva, Director of the Public Relations Management Division of Danish Tourism Administration said, “I’m glad to have had a chance to see the amazing Sanya. From what I have seen, the destination can meet and even exceed the expectations of different categories of tourists, with its beautiful tropical tourism resources, including sunshine, sea and sand, in addition to the many convenient and comfortable tourism facilities. The city is sure to become a new destination choice for Northern European travel service providers. We expect to continue enhancing our cooperation with the open-minded coastal city of Sanya. ”
During the meeting, the Hainan delegation was discussing tourism management and travel marketing with local authorities and experts to make a more efficient plan in marketing Sanya as a tourism destination in Northern Europe.