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Thomas Cook Group to set up branch office in Sanya

Updated: 2018-07-15 11:45:46

The Hainan tourism delegation signed a Memorandum of Understanding (MOU)  regarding tourism marketing strategy with the famous British travel operator Thomas Cook Group. The memo establishes a strategic partnership between the two parties, and states that Thomas Cook will set up a branch office in Sanya. The Thomas Cook/Sanya Branch Office will be the first well-known overseas travel operator based in Hainan, and comes after the central government unveiled its plan to develop Hainan island into an international free trade zone (port).

 

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Several officials attended the signing ceremony, including Mao Chaofeng, member of the Hainan Provincial Committee and Executive Vice Governor of the Hainan Provincial Committee; Lv Yong, Head of the Hainan Provincial Department of Commerce; A Dong, Deputy Secretary of the CPC Sanya Municipal Committee and Mayor of the Sanya Municipal Government; Dai Zhen, Deputy Director-General of the Foreign and Overseas Chinese Affairs Office of Hainan Province; and Qian Jiannong, President of the Fosun Tourism and Commercial Group.

 

Thomas Cook’s branch office in Sanya will introduce Sanya to European tourists through its customized tourism packages, thereby improving Sanya’s international competitiveness. Meanwhile, Thomas Cook will increase investment in inbound tourism facilities and enhance its service capabilities for international tourists.

 

Sun Ying, Director of the Hainan Tourism Development Commission, said Hainan has rolled out a number of new policies that promise to boost its international tourism market. Among Hainan’s new initiatives,the province has created the Hainan Free Trade Zone (Port) and a new visa-free policy for tourists from 59 countries. The Thomas Cook Group also has rich experience and a mature network for developing international holiday destinations. The company’s leading position in the European tourist market will make it an ideal partner for Hainan in the province’s push to expand its presence in the European market as well as in helping build the province into an international tourist consumption center.

 

In recent years, Sanya has put significant effort and investment into developing the international tourism market. The city has continuously worked to strengthen cooperation with major international travel operators. After long and unremitting effort on the part of Sanya City, Thomas Cook was persuaded to set up its branch office in Sanya.

 

Thomas Cook Group is one of the most famous travel companies in the world. The company enjoys an annual sales volume of nine billion pounds. Thomas Cook has more than 22,000 employees and is in the leading position in the international tourism market in 16 countries or regions. In March 2015, the Thomas Cook Group announced a deal with Fosun International to establish a joint venture to develop domestic and international tourism in China.

 

2-day roadshow, in partnership with Miss World, impresses Londoners with extraordinary local elements

 

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The 2018 London-Sanya Direct Flight Premiere Season Promotion, organized by the Sanya Municipal People’s Government, was held at the Westfield London Shopping Center on July 13th, 2018.

 

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The event served to extend an invitation to travelers from the UK, welcoming them to visit China’s popular tropical seaside holiday destination. Miss England 2017/18 also interacted enthusiastically with the attendees, welcoming them to gather at the 2018 Miss World Final in Sanya.

 

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A Dong, Deputy Secretary of the CPC Sanya Municipal Committee and Mayor of the Sanya Municipal Government sent an invitation to the London citizens, welcoming them to visit the tropical seaside holiday destination.

 

The 2-day roadshow, in partnership with Miss World, impresses Londoners with extraordinary local elements. The elements of Sanya are being displayed in the exhibition area with a Hainan specialty snack DIY event, a culture display of Chinese traditional calligraphy and on-site Chinese teaching, allowing the attendees to get a better understanding of Sanya and China.

 

More photos from the event:

 

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