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Int'l Institute for Sanya Tourism releases its official logo

Updated: 2018-03-14 17:25:08



On March 13th, 2018, the International Institute for Sanya Tourism unveiled its official new brand image design. The organization aims to help promote tourism in the city.


In order to better convey the institute’s purpose, the logo design features human figures arranged in the shape of a dandelion. The figures are depicted with their arms open wide, which symbolizes collaboration and the dynamic sharing of ideas and resources. The logo’s bright colors symbolize the vigor and vitality of the process of developing Sanya into a beautiful tropical coastal resort city.


Supported by the Sanya Tourism Development Commission, the International Institute for Tourism was set up in Sanya on September 28th, 2017. The aim of the initiative is to have forward-thinking discussions on issues important to Sanya’s future tourism industry.


The institute now consists of 50 experts from home and abroad, who share experience in various fields including tourism, finance, the Internet, modern agriculture, agri e-commerce, health care, sports, and the marine economy.


Currently, the institute is working on a number of forward-thinking research reports for Sanya tourism trends in 2018. These reports focuses on topics like international cruise tourism, sports, and the health care sector.


The Sanya International Tourism Development Forum — one of the institute’s branded programs — is expected to be held this September. The forum will provide a wealth of information and ideas for Sanya’s future tourism development.