Sanya launches One-Year Countdown Ceremony & the mascot for the Sixth Asian Beach Games 2020
The One-Year Countdown Ceremony & The Launch Ceremony of the Mascot for the Sixth Asian Beach Games 2020 (“ABG 2020”) was staged concurrently in Beijing and Sanya on November 28.
The ABG 2020 press conference took place at the Media Centre in Beijing at 10:00 AM, attracting the participation of over 100 journalists from home and abroad. At the conference, officials of the Sixth Asian Beach Games Organising Committee (SABGOC) introduced the latest preparation progress, announced that the torch relay of the Games would be kicked off on the 100-day countdown to the Games, and answered questions from the journalists. Officials of the OCA, General Administration of Sport of China, and senior officials from Hainan and Sanya government departments joined hands in activating the one-year countdown timer. In addition, the event also witnessed the selection of volunteer ambassadors and the release of the omnimedia matrix for the promotion of ABG 2020, covering the official website, WeChat, Weibo and Douyin accounts for the Games.
The design concept of the mascot was inspired by the close bond between Hainan and the Eld’s deer, which was an indigenous animal reputed as “Elves of Hainan Island” and a Class I Key Protected Species in China. Deer, which sounds like “禄” (good fortune) in Mandarin, has always been an auspicious element in traditional Chinese culture. A beautiful love story “the deer looking back” is widely spread among Li ethnic minority people, helping Sanya earn the nickname as a “deer city”. Both the intriguing story and the Eld’s deer are well-known icons of Sanya. The 3D personalized Eld’s deer, which is friendly, adorable and dynamic, embodies the harmonious coexistence between human and nature, thus becoming the ideal carrier to promote the vision of ABG 2020 in hosting a green game.
The mascot is named “Yaya”, a name associated with both Sanya and Asia, symbolizing the dynamic, interconnected and interdependent relationship among Sanya, Asia and other parts of the world. The idea of having a running Eld’s deer for the mascot stems from close observation of the deer’s living habit, and the mascot best represents the bravery, pioneering spirit, confidence and determination of Hainan people in accelerating the development of pilot free trade zone and free trade port with Chinese characteristics. By integrating the image of an Eld’s deer and modern beachwear, the mascot fully reflects the appeal of beach sports and Sanya as a fashionable city. Yaya raises its left thumb up, exhibiting the absolute confidence of the host city in staging a “trendy, green, fantastic and magnificent” Asian Beach Games, as well as the great pride of 9 million Hainan people in building a beautiful homeland. Wearing clothes with Li people’s totems, Yaya as an incarnation of cultural confidence highlights the unique charm of the host city and helps promote local culture. The heart-shaped pattern on Yaya’s nasal tip symbolizes friendly greetings extended by the host city to friends all over the world, as well as an open invitation to people across Asian countries and regions in building a harmonious and prosperous Asia.
On the day when the mascot was unveiled, mascots in motion were on display in the form of dynamic video, allowing general public to take a quick glimpse of 17 participating sports of ABG 2020.
Ahmad Al-Fahad Al-Sabah, OCA President, sent his regards via video. The event was graced by Mr. Raja Randhir Singh, OCA Honorary Life Vice President and President of the OCA Coordination Committee, Mr. Timothy Tsun-ting FOK, OCA Vice President, and Mr. Song Luzeng, OCA Vice President and Chairman of the OCA Sports Committee.
Officials attending the ceremony are: Mr. Ni Qiang, Member of the Party Group and Secretary General of Hainan Provincial Government; Mr. A Dong, Vice President and Secretary General of SABGOC and Mayor of Sanya; Ms. Si Haiying, Deputy Secretary General of SABGOC, and Deputy Secretary General of Hainan Provincial Government; Mr. Lin Guangqiang, Deputy Secretary General of SABGOC, Party Secretary and Deputy Director General of Tourism, Culture, Radio and Television and Sports Department of Hainan; Mr. Zhang Zhenhua, Secretary and Director of the Standing Committee of the Sanya Municipal People’s Congress; Ms. Rong Liping, Secretary of Party Leadership Group and Chairwoman of the CPPCC Sanya Municipal Committee; Mr. Zhang Jian, Director and Party Secretary of the Information Center of the General Administration of Sport of China; Mr. Wei Daishun, Deputy Secretary General of the Sixth Asian Beach Games Organising Committee (SABGOC) and Deputy Director General of the External Affairs Department of the General Administration of Sport of China; Ms. Fu Junli, Member of the Standing Committee of the CPC Sanya Municipal Committee and Director of the Organization Department of the CPC Sanya Municipal Committee; Mr. Shang Lin, Deputy Secretary General of SABGOC, Member of the Standing Committee of CPC Sanya Municipal Committee and Director of the Publicity Department of CPC Sanya Municipal Committee; Mr. Zhang Zhaoteng and Mr. Zhou Jun, deputy secretaries general of SABGOC and vice mayors of Sanya.