Trilingual street signboards appeared on 21 major roads in Sanya
Recently, a number of trilingual street signs in Chinese, English, and Russian have appeared on 21 of Sanya’s major thoroughfares, providing clear street guidance for tourists from home and abroad.
The new signs are part of a campaign initiated by the Sanya City government that aims to improve the city’s international appeal as an “international tropical tourist resort city,” and to help transform Sanya into a demonstration zone for national holistic tourism.
Currently, trilingual tourism signs are posted at 21 major streets, including Yingbin Road, Fenghuang Road, Jiefang Road, Sanya Bay Road, Jiyang Avenue, Yuya Road, Gouling Road, Sanhuan Road, Yuhai Road, Xincheng Road, Haihong Road, Huixin Road, Yuxin Road, Yuxiu Road, Hedong Road, Jijinglin Road, Lizhigou Road, Luobi Cave Road, Shuijiao Road, Hailuo 1st Road and Chunguang Road, as well as some slow lanes in Dadonghai, Haitang Bay, and the downtown area.
The public signs are part of an effort promote more holistic tourism in Sanya. In recent years, the city government has been working to promote holistic tourism development by optimizing Sanya’s holistic tourism environment and developing more quality tourism offerings. The effort to upgrade the city’s signage system began in 2017. The signs will be posted along the city’s traffic lanes and slow lanes, with the aim of making travel more convenient for both Chinese and foreign visitors to Sanya.
By 2020, these public signs are expected to cover all major public areas such as scenic spots, public transport hubs, and tourism complexes throughout the tropical city, according to the Sanya Tourism Development Commission.