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LIDE International is Sanya's answer to South Korean tourism market

Updated: 2019-10-31 09:24:13

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Sanya LIDE International Travel Agency, Hainan’s first Sino-South Korean joint venture travel agency and the second-ever Sino-foreign travel agency in Hainan, was inaugurated in Sanya on October 29th, 2019.

 

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A nameplate was unveiled for the Sanya LIDE International Travel Agency at the Shanhaitian Resort Sanya, Autograph Collection at the ceremony.

 

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More than 170 guests attended the ceremony, including Mr. Cao Yuanxin, Vice Director of the Department of Tourism, Culture, Radio, Television, and Sports of Hainan Province; Mr. Wu Haifeng, Vice Mayor of the Sanya Municipal People’s Government; Mr. Jung Yong An, Director of the KTO Guangzhou Office; Mr. Han Ok Min, Deputy Director of MODETOUR  International, Inc.; Mr. Yeom Kyeong Soo, General Manager of MODETOUR International, Inc.; and personnel from the following organizations: the Foreign Affairs Office of the People’s Government of Sanya; the Sanya Tourism, Culture, Radio, Television and Sports Bureau; the Sanya Municipal Bureau of Commerce; the Sanya Municipal Bureau of Transportation; the Sanya Municipal Bureau of Market Supervision and Management; the Sanya Municipal Tax Service; other Sanya industry associations and tourism enterprises, and media representatives.

 

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Mr. Cao Yuanxin, Vice Director of the Department of Tourism, Culture, Radio, Television and Sports of Hainan Province presented a business license for Sanya LIDE International Travel Agency at the unveiling ceremony.

 

Mr. Wu Haifeng, Vice Mayor of the Sanya Municipal People’s Government, expressed hope that the international partnership would help boost inbound tourism and internationalization in Hainan, further upgrade Sanya’s tourism industry, and help Hainan develop into an international tourism consumption center.

 

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Mr. Wu Haifeng, Vice Mayor of the Sanya Municipal People’s Government

 

Sanya LIDE International Travel Agency is a joint venture established by Hainan Gaoli Holiday International Travel Service and MODETOUR International, Inc. It is the first Sino-South Korean joint venture travel agency and the second Sino-foreign joint venture travel agency in Hainan Province after Sanya Thomas Cook Travel Agency.

 

MODETOUR International is one of the leading travel wholesalers in South Korea. It has a history of 30 years.

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Mr. Han Ok Min, Deputy Director of the MODETOUR International Inc.

 

Mr. Han Okmin, Deputy Director of MODETOUR International, Inc., said, “Sanya is an international tropical coastal tourist resort and a favorite holiday destination for tourists from South Korea. The establishment of the Sanya LIDE International Travel Agency is part of our company’s work to expand our business overseas. The Sanya LIDE International Travel Agency will provide more convenience for South Korean tourists and businesspeople as they conduct travel and business activities in Hainan. The agency will also help to promote economic, cultural, and trade cooperation between the two regions.”

 

At present, Sanya has opened air routes to 28 countries and three regions, connecting 31 overseas cities. So far, more than 480,000 travelers have come to the city with the benefit of visa-free access for visitors from 59 countries.

 

South Korea is Sanya’s second-largest inbound tourism market. Sanya currently operates three air routes connecting to South Korea. The number of South Korean tourists visiting Sanya exceeded 82,000 this year as of the end of September.

 

With the aim of accelerating the city’s expansion into the South Korean market, Sanya is planning to set up a Sanya Tourism (South Korea) promotion center in South Korea. In addition, the Sanya tourism authorities will launch multiple marketing strategies, including a “Go Out” and “Invite In”  strategy in South Korea, and will buy ads in subway stations and on buses in Seoul and Busan, with the aim of further increasing Sanya’s tourism appeal in the South Korean market.