Sanya joins 'World Berries' event hosted by TEZ TOUR in Moscow
A 19-member tourism promotion delegation from Sanya is currently on a work tour in Moscow and Yekaterinburg to promote Sanya tourism. The tour is one piece of the major “Go Out” marketing strategy in key tourism markets and destinations that have direct flights to Sanya. On March 15th, the Sanya delegation was invited to attend the “World Berries” tourism promotion conference hosted by TEZ TOUR, one of the biggest tour operators in CIS and Eastern Europe with offices in 20 countries.
More than 1,200 travel operators from over 20 countries including China, India, Turkey, Mexico, Kazakhstan, Italy, and Spain were invited to attend the tourism promotion conference. During the conference, the Sanya delegation gave a presentation introducing Sanya’s tourism resources and products with videos and PowerPoint slides.
“As a beautiful tropical coastal city, Sanya is known as the city that ‘exports sunshine and air to the world,’” said Zhang Lixun, Director of the Sanya Administration of Tourism Quality Supervision during the presentation. “It boasts tropical island scenery, traditional Chinese culture, and unique Li and Miao ethnic customs. Sanya’s tropical and moist climate and the TCM therapies available there make the city an ideal rehabilitation center for people suffering from arthritis, rheumatism, hypertension, and other chronic diseases.”
As Valery Galaviz, Director of the International Tourism Department of the Russian National Tourism Administration, said, “In addition to traditional promotional methods, cooperating with large-scale overseas travel operators such as TEZ TOUR is a good way to promote Sanya’s tourism with low cost and high efficiency.”
TEZ TOUR is an international tour operator that organizes tours for clients from Russia, former Soviet Union regions, and Eastern Europe. TEZ TOUR was founded in 1993 and currently organizes tours to Andorra, Austria, Bulgaria, China, Cuba, Cyprus, the Dominican Republic, Egypt, France, Greece, Italy, the Maldives, Mexico, Spain, Sri Lanka, Thailand, Turkey, and the United Arab Emirates.
TEZ TOUR is currently working with Beijing Fengdu International Travel Agency to cooperatively run direct air routes between Sanya and a variety of other regions: Yekaterinburg, Krasnuo Nareske, Novosibirsk, and Astana.