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Sanya opens tourism promotion center in Indonesia

Updated: 2019-12-12 17:51:01

On December 9th, 2019, the Sanya Tourism (Indonesia) Promotion Center officially opened in Jakarta. The facility was jointly launched by the Sanya Tourism, Culture, Radio, Television and Sports Bureau, and Hainan United Airlines Travel Group Co., Ltd., in an effort to attract an increasing number of Indonesian visitors to Sanya in 2020.


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The opening ceremony was attended by the following individuals: Mr. Tang Sixian, Consulting Director of the Sanya Tourism, Culture, Radio, Television and Sports Bureau; Mrs. Sarah Barends, General Manager of the TX Travel Group; Mr. Yang Xueke, Director of the International Daily News; and Ms. Hu Lu, representative of the Hainan United Airlines Travel Group Co., Ltd.


As of October this year, Sanya has received a total of 36,942 Indonesian tourists, an increase of 25.34 percent year-on-year. At the unveiling ceremony, the Sanya tourism delegation, led by Mr. Tang Sixian, had a detailed understanding of the operation of the Sanya Tourism (Indonesia) Promotion Center and development trend of the Indonesian tourist source market. The Sanya delegation will develop market plans with the aim of further expanding and enhancing Sanya’s recognition and influence in the Indonesian tourism market in 2020.




A Sanya Tourism (Jakarta) Promotional Event was held in the afternoon. More than 60 travel operators attended the event, including Mr. Aris Tampubolon, representative of the Ministry of Tourism and Creative Economy of the Republic of Indonesia; Dr. Nunung Rusmiati, President of the Association of Indonesian Tours and Travel Agencies (ASITA); and Mr. Wang Chunguang, Director of the Indonesian Chinese Chamber of Commerce in Hainan.


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During the promotional event, presenters highlighted Sanya’s tropical climate, abundant natural resources, and traditional ethnic culture. Dr. Nunung Rusmiati noted that Sanya is an emerging destination in Indonesia for outbound tourism. The Sanya promotional event in Indonesia will provide a new opportunity for increased tourism cooperation and for boosting the development of the tourism industry between the two regions.




Mr. Tang Sixian said that China and Indonesia are friendly neighbors along the maritime silk road, and the people of both countries have a centuries-old history of friendly exchange in the fields of tourism and culture. He hoped that these new tourism cooperation initiatives would allow more Indonesian visitors to learn about Hainan and experience the “charming beauty and romance” of Sanya.




In addition, on December 11th, 2019, the “Charming Sanya” – Sanya Tourism (Surabaya) Promotion Event was held in Surabaya, the second largest city in Indonesia.


Nearly 100 guests attended the event, including Mr. Gu Jingqi, Consulate General of the People’s Republic of China in Surabaya, Indonesia; Mr. Tang Sixian, Consulting Director of the Sanya Tourism, Culture, Radio, Television and Sports Bureau; Mr. Novelija, Director of Surabaya Cultural Promotion Bureau; Mr. Lassmann, President of East Java Tourism Hotel and Golf Course Association; Mr. Liang Baikan, President of East Java Tourism Association, Surabaya representatives of the Indonesian Chinese Chamber of Commerce in Hainan; other Surabaya travel operators and media representatives.


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At the meeting, Mr. Gu Jingqi, who formerly worked as Deputy Mayor of the Sanya Municipal People’s Government from 2011 to 2014, gave a vivid presentation on Sanya tourism offerings to participating guests.




Mr. Novelija, Director of the Surabaya Cultural Promotion Bureau extended a warm welcome to the Sanya tourism delegation. He said at the event that the Surabaya tourism department will continue to support the development of Sanya tourism, and is looking forward to closer tourism cooperation with Sanya in the future. The year of 2020 marks the 70th anniversary of the establishment of diplomatic relations between China and Indonesia. He expressed the hope that more exchanges and cooperations in the fields of culture, tourism, economy and trade will be carried out between the two countries.




Indonesia is an important inbound tourist source market for Sanya. At present, there are six direct flights running between Hainan and Indonesian cities of Jakarta and Surabaya every week. At the same time, the Hainan’s visa-free access for visitors from 59 countries also provides convenient policy for Sanya to carry out tourism marketing activities in Indonesian market.


In the future, Sanya will further strengthen exchanges and cooperation with aviation and tourism enterprises on both sides, taking advantage of the Sanya Tourism (Indonesia) Promotion Center to expand the international brand influence of Sanya tourism and boost the flight occupancy, with an aim of helping Sanya to be a pioneer in boosting Hainan developing into an international tourism consumption center.